Professional continuity
MediSelf Press is the established publishing imprint behind Sugar Surfing, first published in 2015. It is part of Kevin’s long-running work translating patient and clinical expertise into useful information products. It is not described as a newly formed subsidiary of PatientStories.
The current work provides professional continuity after Ultragenyx through publishing, education, expert collaboration, digital engagement, and product operations.
End-to-end responsibilities
Kevin’s publishing work includes author collaboration, editorial and production coordination, product design, print and ebook formats, distribution, ecommerce, fulfillment, customer support, and post-launch marketing. These tasks must fit together for a reader to receive a coherent product and for an author’s expertise to reach its audience.
The operating work includes managing external contributors and service providers, evaluating production choices, coordinating schedules, and connecting customer-facing promises to the ability to deliver.
Product and commercial judgment
Publishing requires choices about audience, value, format, packaging, pricing, distribution, and the ongoing relationship with readers. Kevin brings the same concern for operational fit that appears in his technology and care programs. A product must be understandable, obtainable, deliverable, and useful.
The record includes experience across direct channels and third-party platforms, physical and digital products, print-on-demand, and specialist patient education. These are actual operating categories; the archive does not disclose private author agreements, sales ledgers, or unpublished manuscripts.
Relationship to the wider career
The work strengthens the communication and commercialization side of Kevin’s profile. It demonstrates an ability to work with experts, shape complex material for an audience, manage delivery dependencies, and sustain a customer-facing operation.
PatientStories explores a different information model around patient-authored narratives. The projects share interests in patient experience and useful information, while their products and stages remain distinct.
Sources and record basis
- Current professional workMediSelf Press
Kevin’s publishing imprint and current publishing activity.
- Published workSugar Surfing · Author and book resource
The patient-education work co-authored by Stephen W. Ponder and Kevin L. McMahon and published by MediSelf Press.